Digital Marketing Specialist

Sophie Couture is looking for an experienced and results-driven Digital Marketing Specialist to join our team and manage digital advertising campaigns, performance marketing, and analytics.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, Pinterest, Snapchat, TikTok, and other relevant platforms.
• Manage advertising budgets, audience targeting, campaign optimization, and performance.
• Develop and implement customer acquisition, remarketing, and retargeting strategies.
• Work with CRM databases, Customer Match, and audience segmentation.
• Manage and monitor Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
• Track website traffic, conversions, WhatsApp inquiries, and campaign performance.
• Analyze campaign results across different markets, countries, and digital channels.
• Prepare regular performance reports and provide actionable recommendations.
• Collaborate with the Content Specialist on advertising creatives and campaign materials.
• Coordinate with the website team to improve conversion rates, SEO, GEO, and overall digital performance.
• Identify new digital marketing opportunities, platforms, and tools to support business growth.

Requirements

• Minimum 2 years of experience in digital marketing and paid advertising.
• Hands-on experience with Google Ads and Meta Ads.
• Strong knowledge of GA4, GTM, and conversion tracking.
• Understanding of remarketing, audience segmentation, and customer acquisition strategies.
• Strong analytical, reporting, and problem-solving skills.
• Proficiency in Excel and Google Sheets.
• Experience working with international markets is an advantage.
• Proactive, organized, and results-oriented approach.

Working Conditions

• Location: Baku, Azerbaijan
• Working Schedule: Monday – Friday (5/2)
• Working Hours: 09:00 – 18:00
• Salary: Competitive, based on experience and interview results.

Interested candidates are invited to submit their CV to the e-mail address in the Apply for job button with “Digital Marketing Specialist” in the subject line.