Digital Marketing Specialist

Location: Baku, Azerbaijan

Type: Full-time 

Role Overview:

• Digital Marketing Specialist will plan, execute, optimize, and report on digital marketing activities for a portfolio of brands across different industries. The ideal candidate is analytical, creative, and organized, with hands-on experience in performance marketing, social media, and digital analytics, and is able to take ownership of assigned client accounts from strategy to results.

Key Responsibilities:

• Develop and implement digital marketing plans for assigned brands.
• Plan, launch, and manage paid campaigns across Meta, Google, TikTok, and other relevant platforms.
• Monitor, analyze, and optimize campaign performance against KPIs, including through A/B testing.
• Manage media budgets and allocations for assigned accounts.
• Ensure accurate tracking and measurement (pixels, conversion events, tags) across campaigns.
• Conduct market, competitor, and audience research and apply insights to campaigns.
• Prepare performance reports and campaign summaries with clear recommendations for clients and internal teams.
• Work closely with Content managers and Account managers on content planning and campaign execution.
• Review digital content before publication for accuracy, brand consistency, and platform compatibility.
• Support influencer marketing activities and collaborations when needed.

Qualifications:

• Minimum 2 years of hands-on experience in digital marketing or performance marketing.
• Proven experience independently managing paid campaigns and budgets on Meta Ads Manager, Google Ads, and TikTok Ads.
• Solid knowledge of Google Analytics 4; familiarity with Google Tag Manager, Meta Pixel Conversions API, and reporting tools such as Data Studio.
• Excellent command of English and Azerbaijani (both mandatory).
• Knowledge of Russian is an advantage.
• Strong analytical skills and the ability to translate data into actionable insights.
• Ability to manage multiple tasks and brands at the same time and meet deadlines.
• Good communication and teamwork skills.
• Creative mindset with attention to detail.
• Ability to work both independently and collaboratively.

Nice to Have:

• Prior experience working in a marketing or advertising agency or managing multiple brands.

Compensation and Benefits:

• Competitive salary and incentives
• Probation Period: 3 months, during which performance will be closely evaluated.
• Opportunity to work with a talented team in a collaborative work environment.
• Professional development and growth opportunities.
• Work on diverse and impactful projects that make a difference.

To apply, please send your CV to the e-mail address in the Apply for job button with the subject "Digital Marketing Specialist".