Content specialist

• Develop and manage data-driven content plans across Instagram, TikTok, Facebook, LinkedIn, and other digital platforms, aligned with business and communication goals;

• Create creative concepts, content ideas, and scripts for posts, Reels, Stories, videos, campaigns, and other content formats;

• Develop detailed creative briefs for photo and video productions, participate in the production process, and oversee content execution;

• Oversee the production of multimedia and promotional content, collaborating with designers, videographers, photographers, agencies, and other stakeholders;

• Monitor social media trends, industry developments, and competitor activities, adapting relevant trends and formats to the brand;

• Create timely and engaging content for events, projects, campaigns, and day-to-day activities;

• Monitor content performance and audience engagement, using data and insights to optimize content strategies and generate new ideas;

• Work closely with Admissions, Sales, and other teams to align content initiatives with business objectives, support lead generation, and contribute to enrollment goals.